NEWS: Matt Dawson Success In Shell Eco Marathon

Shell has just crowned England and Lions rugby star, Matt Dawson ‘Shell FuelSave Celebrity Driver of the Year’ after he recorded an astounding 94.86km on just one litre of fuel, pushing fuel efficiency limits to the maximum in the Shell eco-marathon.
Driving an ultra-energy efficient Shell Eco-marathon vehicle designed by students, on a challenging urban track, Matt Dawson battled it out against three other famous faces from across Europe. The head–to-head challenge put driving skills such as braking, accelerating and cornering to the test to see which celebrity could drive the furthest on the least amount of fuel.
Matt Dawson said: "I’m delighted to be named ‘Shell FuelSave Celebrity Driver of the Year’ but the real stars are the students. I’m so impressed by the creativity and skills of the student teams in approaching future energy challenges."
The celebrity challenge took place at the opening ceremony of Shell Eco-marathon Europe in Rotterdam. Shell Eco-marathon brings together thousands of young students from around 24 countries as they compete in ultra-energy efficient cars they have designed and built. The event sparks debate about the future of mobility and inspires young engineers to push the boundaries of fuel efficiency.
David Moss, Shell Retail General Manager UK and Nordics said: "It was great to see the celebrities perform and their success shows just how easy it is to save fuel and reduce fuel costs. That’s why Shell has launched Target One Million, which that aims to help one million drivers learn how to save fuel. Via a series of online games atwww.shell.co.uk/targetonemillion, drivers can discover tips to help improve fuel efficiency."
Bravo to Matt. More silverware for the mantle piece!

NEWS: Rugby Star Matt Dawson's FuelSave Driving Challenge

England World Cup rugby hero, Matt Dawson has been taking part in a Shell-sponsored FuelSave Driving Challenge – to drive from Preston to London (280 miles) on one tank of fuel. 

The mission dubbed "One celebrity, one tank of fuel, one car, one goal: to see how far they can travel" is a build up to the forthcoming annual Shell Eco-marathon Europe.

Matt's been charged with the task of driving the 280 miles from Preston to London as economically as possible in a VW Golf, using Shell's FuelSave Unleaded.
And along the challenge route, Matt Dawson will drive through Manchester, Stoke-on-Trent, Birmingham and Oxford. He will visit consumers at selected Shell forecourts to talk about the importance of saving fuel and meet with Shell Eco-marathon students to learn about the future of energy.
The Shell Eco-marathon is a Shell initiative that challenges student teams from around the world to design, build and test ultra-energy efficient vehicles. This year’s European leg is being held in Rotterdam, the Netherlands, from May 15-19. A total of 224 teams from 24 countries have been invited to take part. During the Shell FuelSave Driving Challenge, four UK student teams from the University of Central Lancashire, Staffordshire University, Aston University and University of Oxford will offer Matt Dawson expert advice and encouragement on how to save fuel.
Speaking before the challenge Matt Dawson said: "I am really excited to be taking on the Shell FuelSave Driving Challenge and sharing fuel saving tips with UK drivers. The demand for energy is set to increase in the future and by using the right fuel and making simple changes to our driving habits, we can all reduce our fuel consumption and costs. I hope by taking on this challenge I can show UK drivers that it’s easy to save fuel and encourage them to try it for themselves."
Matt Dawson is not the only celebrity taking on the Shell FuelSave Driving Challenge; the sportsman will be competing against three other celebrities from Germany, the Netherlands and Turkey, all aiming to win the ‘Shell FuelSave Celebrity Driver of the Year’ title. To win the title, all four celebrities will meet at the Shell Eco-marathon on May 17, where they will put their fuel efficiency knowledge to the test as they go head-to-head in a final challenge.
David Moss, Shell Retail General Manager UK and Nordics said: "We’re delighted to have Matt Dawson on board to represent the UK in the Shell FuelSave Driving Challenge. The challenge is just one part of our ongoing efforts to educate and inspire drivers on how to save fuel. This includes launching the Shell FuelSave Target One Million campaign, which aims to help one million drivers around the world learn how to save fuel. Via a series of online games at www.shell.co.uk/targetonemillion, drivers can discover simple tips to help them save fuel and cut their fuel costs."
Matt Dawson will be driving a Volkswagen Golf during the Shell FuelSave Driving Challenge, supplied by rental company Avis (www.avis.co.uk).
To learn more, visit: www.shell.co.uk/fuelsave

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