NEWS: New Atom 3.5 Unveil @ Performance Car Show 12.01.13

The latest Atom 3.5 from the Ariel Motor Company will make its UK public debut at The Performance Car Show on 12-13 January 2012, held at Birmingham’s NEC, alongside the Autosport Show.
The new Atom has more power (310bhp) from its 2.0-litre Honda iVTEC K20Z4 engine and quotes 2.7s 0-60mph and a top speed of 155mph – making one of the quickest things you can buy, quicker still! Ariel say the chassis is stiffer and there's better traction, dynamic balance and more fun to be had in their 3.5 too. 

The car will debut at the Performance Car Show the race-ready Ariel Cup car which we showed you last year – set to storm UK circuits in the one-make race series this year and offering a 2.0-litre Honda Type R iVTEC engine, more enclosed bodywork, a modified chassis, rollover protection, race instrumentation and Ohlins suspension.
"The Atom is one of the most unique cars in the world and we’re delighted to debut these new editions to the UK public at The Performance Car Show," said Simon Saunders, Director of Ariel. "Moving from road to racing is something that we’ve long talked about. We’ve worked hard to make sure the Ariel Cup is right for on-track competition and we’re looking forward to the public’s feedback at the show."
"The Atom is one of the most exciting cars around, and it’s great to host the first public showing of these fantastic models," said Paul Garlick, PistonHeads.com Brand Manager. "Renowned for its looks and even more so for its performance, both the new road-going Atom and its racing counterpart are set to be outstanding to drive."
Tickets for The Performance Car Show are on sale now, priced at £31 for an adult and £20 for children (under fives are free). Tickets also include entrance to sister show Autosport International, which features some of motorsports finest cars and top racing stars.
For more information call 0800 581 1419 or visit www.pistonheads.com/show.

One not to miss... 

NEWS: One-make Atom Cup UK is Go!

Ariel Motor Company has announced exciting plans for its one-make Atom Cup UK race series in 2013 – featuring a 245bhp, 510Kg, 'Cup' spec Atom, with a roll cage, two-litre i-VTEC engine with six-speed gearbox, Alcon brakes (adjustable bias), Yokohama A048 tyres, Ohlins adjustable suspension, Race Technology dash and safety gear. The new series – which will bring first rate hospitality with professional levels of catering and entertainment, be highly social and make it the sort of place you can bring your family too happily – will run alongside other motorsport, as part of the MSVR package run by Motorsportvision. It will take place at eight premier UK tracks: Brands Indy & GP, Cadwell Park, Oulton Park, Donington Park and Silverstone GP and National. There will be three packages available – Bronze (car, entry fees & hospitality) at £53,195 + VAT, Silver (as Bronze, plus tyres & fuel and track assist) at £59,995 + VAT and Gold (as silver, plus transportation and storage), at £69,652 + VAT. The new Cup Atom will be capable of 145mph, thanks to its 480bhp per ton power to weight figure, and the racing should be dead close. But there's enough adjustability left in the car to make set-up all important, as well as driver skill. It looks bloody ace! Like everything Ariel do. Bravo to them for pulling it off. Can't wait to report on the first race next year. Find out more on Facebook: www.facebook.com/atomcupuk and @atomcup on Twitter.